It's all about the people.
Authentic from the start
Everything we do is rooted in the needs of our customers and the values they stand for. An active lifestyle is playing an increasingly important role in everyday life – in very different ways.
Our goal is to offer high-quality products at fair prices in a sustainable way – without compromising on design, quality or service.
Discover the collection
Lonsdale – Always on the move.
An active lifestyle is what we stand for – because exercise promotes health and well-being. This conviction shapes the development of our products, our entrepreneurial activities and the service we provide to our customers.
Our history
The 5th Earl of Lonsdale organizes the first boxing match with gloves.
The first Lonsdale store was opened by Bernard Hart at 21 Beak Street in Soho, London.
Muhammad Ali, Henry Cooper and Sugar Ray Robinson become fans of the Lonsdale brand in the ring.
Muhammad Ali, Henry Cooper and Sugar Ray Robinson become fans of the Lonsdale brand in the ring.
Ricky Hatton and Joe Calzaghe fight in Lonsdale.
The brand is expanding into the MMA space and is announcing a partnership with BAMMA.
Raw. Elevated. Authentic British streetwear with forward-thinking values.
